Our Plan

Strategy

Our vertical integration and focus on one brand are our strengths. We are committed to offering relevant quality products, providing complimentary interior design service and manufacturing approximately 75% of the custom furniture in our own North American facilities.

Measurable Priorities

Ethan Allen’s strategic areas of focus to further generate profitability and sustainable growth

  1. Expanding qualified customer acquisition

  2. Increasing designer and design-center productivity

  3. Accelerating relevant product introductions and customization

  4. Maintaining operating discipline

Exterior of an Ethan Allen design center

Positioned for Growth

A deliberate repositioning, now substantially complete

Over the last several years, we undertook a deliberate repositioning intended to strengthen our platform for long-term profitability and sustainable growth. We have invested in product visualization and room planning technology tools designed to enhance the client experience and support a more efficient retail footprint, including optimizing the average size of its retail design centers.

As part of this transition, we refreshed and right-sized design centers and sold additional floor samples, which affected our manufacturing productivity and margins during the transition period. With this repositioning now substantially complete, we are well-positioned to benefit from these investments as we continue to focus on execution, productivity and long-term shareholder value.

Investing in the Iconic Ethan Allen Brand

Building long-term value

Your Board and management team has been investing in these priorities that will build on the iconic Ethan Allen brand to drive long-term value creation, including:

Right-sizing and expanding Design Centers

New Company-operated design center footprints have been reduced by investing in technology that enables our designers to do more with less physical space.

Investing in product development

The product assortment has doubled over the last five years by investing in Home Accents, Lighting, Outdoor, Area Rugs and expanding customization across Upholstery and Case Goods.

Supporting the designer-led model with digital tools

The technology stack is built to serve the designer relationship, with customers able to book design appointments online, visualize rooms with 3D planning tools, and stay connected with designers through digital clienteling. The Company is also expanding paid search and social, targeted email, digital content and partner programs.

Marketing to rebuild traffic and drive growth

Marketing spend has significantly increased in each of the past two full fiscal years to support customer acquisition and engagement, with new brand partnerships and campaigns launching soon.

2026 Annual Meeting · November 4, 2026

Support Ethan Allen's focused, deliberate and tailored plan

Vote today “FOR” all five Ethan Allen director nominees on the BLUE proxy card and disregard any WHITE proxy card you may receive from DGB.

How to Vote